@BarionMcQueen
LAVI$H, the relentless 24-year-old singer/songwriter whose arrival at Def Jam Recordings is the latest chapter in an odyssey that has taken him from his native Zambia halfway around the globe to Winnipeg, onto Toronto, then receiving praise from Drake for his music on a recent live-stream; registers the payoff with “World In My Hands,” his debut single + video available across all platforms.
LAVI$H was born in Lusaka, Zambia, to parents who emigrated to Winnipeg, where they sought a better life for their seven children. The stark contrast in climate and culture to his home in Central Africa was underscored by the new music that LAVI$H heard in this new land. “When I came across all these other genres, it was crazy,” he recalls, as he combined his African roots with hip-hop, heavy metal, screamo, and pop. “I couldn’t stop searching for more.” Young LAVI$H was transformed and empowered when he discovered fellow Canadian Drake’s “Headlines.” LAVI$H cut his teeth recording songs on a computer with headset mics and using the family’s soundbar as a makeshift studio monitor. Believing listeners would embrace him, he continuously uploaded songs online, seeking validation.
Chubbs from OVO heard LAVI$H’s music and played it for his team. Before long, LAVI$H had decamped to Los Angeles, where he began recording at one of Drake’s L.A. studio Houses. While honing his sound, LAVI$H developed his vision as an entrepreneur, building his CLUBBLVD brand in Toronto with Michael “Trizz” Williams and Christopher “Criti” Jack. Now, LAVI$H formally arrives with his anxiously awaited debut single “World In My Hands,” a fusion of icy cinematic production and skyscraping vocal dynamics.
FOLLOW LAVI$H:
INSTAGRAM | TWITTER | SPOTIFY
Contact:
Lauren Ceradini
Lauren.Ceradini@umusic.com
Tori Johnson
tori.johnson@umusic.com
Editorial Staff
