Lavi$h Shares Debut Single/Video “World in My Hands” via Def Jam Recordings

LAVI$H, the relentless 24-year-old singer/songwriter whose arrival at Def Jam Recordings is the latest chapter in an odyssey that has taken him from his native Zambia halfway around the globe to Winnipeg, onto Toronto, then receiving praise from Drake for his music on a recent live-stream; registers the payoff with “World In My Hands,” his debut single + video available across all platforms.


LAVI$H was born in Lusaka, Zambia, to parents who emigrated to Winnipeg, where they sought a better life for their seven children. The stark contrast in climate and culture to his home in Central Africa was underscored by the new music that LAVI$H heard in this new land. “When I came across all these other genres, it was crazy,” he recalls, as he combined his African roots with hip-hop, heavy metal, screamo, and pop. “I couldn’t stop searching for more.” Young LAVI$H was transformed and empowered when he discovered fellow Canadian Drake’s “Headlines.” LAVI$H cut his teeth recording songs on a computer with headset mics and using the family’s soundbar as a makeshift studio monitor. Believing listeners would embrace him, he continuously uploaded songs online, seeking validation.
 
Chubbs from OVO heard LAVI$H’s music and played it for his team. Before long, LAVI$H had decamped to Los Angeles, where he began recording at one of Drake’s L.A. studio Houses. While honing his sound, LAVI$H developed his vision as an entrepreneur, building his CLUBBLVD brand in Toronto with Michael “Trizz” Williams and Christopher “Criti” Jack. Now, LAVI$H formally arrives with his anxiously awaited debut single “World In My Hands,” a fusion of icy cinematic production and skyscraping vocal dynamics.  

 
 
FOLLOW LAVI$H:
INSTAGRAM | TWITTER | SPOTIFY  
 
 
Contact:
Lauren Ceradini
Lauren.Ceradini@umusic.com
 
Tori Johnson
tori.johnson@umusic.com

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@BarionMcQueen

Barion McQueen is a serial entrepreneur, public speaker, published author, and personal branding expert known for his dedication to helping both seasoned and aspiring startups find professional success. With years of hands-on experience in the business world, he has built a reputation as a savvy and innovative leader in entrepreneurship. Born and raised in Delaware, Barion began his career in business at a young age, showing a natural talent for identifying opportunities and taking calculated risks. As he grew older, he honed his skills by working in various industries, including real estate, e-commerce, and finance. Through his experiences, he deeply understood what it takes to launch and sustain a successful business and the importance of personal branding in building a solid reputation. Alongside his entrepreneurial work, Barion has become a sought-after public speaker, sharing his insights and experiences with audiences worldwide. He has given keynote speeches at conferences and events and featured in numerous media outlets, including Yahoo Finance, Business Insider, Haute Living, Thrive Global, and The Source Magazine. He also authorizes several books on entrepreneurship, personal branding, and business strategy. Barion is known for his ability to connect with people and build strong relationships in his personal and professional life. He is passionate about helping others achieve their goals and has dedicated his career to sharing his expertise and insights. Through his work as an entrepreneur, public speaker, and author, he has become a respected voice in the world of business, inspiring countless others to follow their dreams and pursue their passions.

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