Vevo, the world’s leading music video network, today announced its partnership with TikTok to create and program Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilizing these songs in their content.
Trending on TikTok will be available across the Vevo network in the U.S., Canada, Mexico and Brazil, and will be a staple TV premiere on Vevo’s FAST (free ad supported streaming TV) channels, with consecutive airing during peak viewing hours throughout the week.
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership. When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network. Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process,” said JP Evangelista, senior vice president, content, programming & marketing, Vevo. “We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short form content on TV, so we hope Trending on TikTok becomes a go-to show on TV.”
Trending on TikTok joins Vevo’s successful slate of original programming, such as Pop Video Weekly, Hip-Hop Video Weekly and Somos Video Semanal, each of which similarly recap their respective official music videos that audiences need to know.
“Moreover, we are launching this show having established a massive television footprint – one that has proliferated as Vevo has become an integral offering on connected TV over the past few years. As the largest screen in the home, the TV is the center of the home, where people love to lean back and enjoy content from their favorite artists and creators,” added Evangelista.
“Music and entertainment are at the center of what powers trends from our platform that reverberate throughout culture, the industry, and the charts,” said Dan Page, head of global business development, new screens, TikTok. “We are excited for our partnership with Vevo to expand that experience beyond the platform, supercharging the discovery process and celebrating the community’s favorite songs and artists.”
As the world’s leading music video network, Vevo has become an essential part of Connected TV (CTV) services and FAST lineups from the world’s leading streaming TV distributors, most recently Amazon Freevee, Hulu Live, and Plex.
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu, and Vewd.
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