Today, LA3C, Penske Media’s first-ever culture and creativity festival announced its full music lineup. The event takes place December 10-11, 2022, at Los Angeles State Historic Park, Los Angeles’ premier downtown destination for concerts and events. Newly announced mainstage performers includeFree Nationals, Gerardo Ortiz,Fonseca, Marc Seguí, Shawn Wasabi, Monogem, Shea Diamond, and Chicocurlyhead. For more information on these artists, visit LA3C.com/music.
The diverse lineup of performers joins previously announced headliner and three-time Grammy-winning superstar, Megan Thee Stallion andLatin chart-topper, Maluma, with performances byK-Pop stage-breakers Seventeen and LA music icon, Snoop Dogg. Tickets are on-sale now at LA3C.com.
“We are thrilled to share our full music lineup today,” said Juan Mora, CEO of LA3C. “Our goals were to create a lineup that celebrates the range of musical genres Los Angeles offers including Pop, Hip-Hop, R&B, K-Pop, Regional Mexican Music, EDM and more and for attendees to discover new artists while enjoying names they know and love.”
Today LA3C also announced its partnership with HIN Events LLC, Hot Import Nights® Brand, the world’s largest and most unique indoor/outdoor automotive lifestyle event producer. As part of the partnership, HIN Events will host a second stage featuring headliner Mustard and performance sets from AJ Hernz, ARIUS, Cam Girl, Freya Fox, Kill Bambi, Kim Lee, LOLO, Lucky Light, Madds, MEIRLIN, Peach, and Vice.
“The Hot Import Nights® Brand began in California, with our very first event in Long Beach,” said Michael Munar, CEO of HIN Events LLC. “We are immensely proud of our LA heritage and how we have grown our events around the world celebrating cars, music, gaming, fashion, technology and more. Our partnership with LA3C was organic. We both share a love for LA and are so excited to bring our unique point of view to this special stage curated by HIN Events. Attendees can expect our talent lineup of DJs, dancers, and more evoking the amazing sound and electric spirit of LA.”
Additional talent for the highly anticipated two-day culture and creativity festival will be unveiled in the coming weeks including chefs, restaurants, artists and additional surprises and delight programming. The festival and performance sets will run from 1 p.m.- 10 p.m. PT on Saturday, December 10 and from 12 p.m.- 9 p.m. PT Sunday, December 11. All attendees must be 21+.
The festival’s mark, LA3C, stands for Los Angeles (LA), the Capital of Culture & Creativity (3C) and aims to connect people and communities through the city’s most influential and inspiring music, food and art. The two-day celebration will be a curation of best-in-class experiences including a range of multicultural food and flavors punctuated by bold and interactive art on display from some of the world’s most talented artists. For more information on LA3C and the latest updates, visit LA3C.com.
LA3C is committed to nurturing the city’s creative heart and preserving Los Angeles as a capital of creativity and culture for years to come. In its inaugural year, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.
Penske Media’s LA3C is a first-time annual festival celebrating the rich culture and creativity of Los Angeles. Over two days, LA3C promises to cultivate the best of Los Angeles with headlining musical talent, bold art installations, and food that represents the diverse palette of the city. Festivalgoers will leave feeling proud to live in LA and energized by new experiences and surprise & delight moments. LA3C brings our community together in the heart of the city to celebrate everything that makes Los Angeles unique. LA3C will leverage the expertise and access of Penske Media properties including Variety, Billboard, VIBE, The Hollywood Reporter, Rolling Stone, Deadline, WWD, Sportico, SHE Media, ARTnews, Robb Report, IndieWire, TVLine and Sourcing Journal.
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, VIBE, SXSW, Life is Beautiful, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, IndieWire, Dirt, Gold Derby, Spy.com, TVLine, Sourcing Journal, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.
About The Hot Import Nights®Brand
HIN Events, LLC is the world’s largest and most unique indoor/outdoor automotive lifestyle event producer and a leading influencer of innovation, technology, and creativity when it comes to the dynamic and expanding car culture community across the globe, under the HOT IMPORT NIGHTS® brand. In addition to a dazzling display of the nation’s best and most numerous customized show cars, this one-of-a-kind pop culture experience also features live performances, with social media influencers, in a unique lights-out, nightclub atmosphere. Over the years, revelers have been treated to elaborate product displays from sponsors such as Valvoline, Microsoft, Sylvania, XM Satellite Radio, Wish, State Farm, Boost Mobile, NOS Energy Drink, Universal’s Fast & The Furious, McDonalds, Pepsi, 20th Century Fox, Nissan, Mazda, Ford, Chevrolet, The National Guard, Army, Air Force, Marines, AT&T and many more. The events are attended by thousands of automotive and entertainment enthusiasts each year across the globe, multiple generations and running!
Penske Media Corporation
Brooke Jaffe, VP of Public Affairs and Strategy