Armani White – the charismatic West Philly rapper whose signing to Def Jam Recordings was announced last week – has amassed over 45 Million streams in just over 8 weeks with his viral smash BILLIE EILISH.” Today, Armani releases the high-voltage follow-up single + video, “DIAMOND DALLAS.”
“BILLIE EILISH.” – a playful, energetic homage to the pop singer’s stylish videos, set to a clever sample of NORE and the Neptunes’ classic “Nothin’” – crossed the 45 million stream plateau last week, reaching #1 on Soundcloud in the U.S. and #2 globally. The track was #2 most added at urban radio this week, amassing a whopping 46 stations on impact, and will be featured as YouTube’s Artist On The Rise–Trending. The track has truly gone viral socially, inspiring billions of TikTok views, and earning a big co-sign from Tom Brady, who posted the track on his Instagram.
Now Armani’s sights are set on his highly-anticipated debut EP. “Billie Eilish helped me finish my 2022 wish list in a month,” said Armani. “The sky opened up and things I couldn’t have imagined fell in front of me.”
Armani recently stopped by the Genius studios for an episode of ‘Verified,’ taking fans behind the lyrics into the making of the song. Thousands heard “Billie Eilish” when Armani performed on July 4th at The Day Party NYC – the 26-year old singer and songwriter is now looking forward to his appearance at Rolling Loud New York on September 23rd.
Stay tuned for more on the breakout sensation of the summer, Armani White…
ABOUT ARMANI WHITE:
Profound, yet buoyantly energetic, Armani White wants to trademark happy hood music. Pairing dexterous flows with dense introspection and spurts of impassioned melodies, the 25-year-old delivers a colorful, but poignant soundtrack for survivors. On the freewheeling “Billie Eilish,” he lets loose, fusing zany wordplay with machismo he earned from his upbringing in West Philadelphia, where he soaked up the sounds of Ludacris, State Property and Eminem. The fledgling young MC, who grew up in a troubled home and found healing in beats and bars, took to spitting lyrics from his favorite rappers when he played outside with friends. At age 11, Armani and a friend began using trial versions of Mixcraft to compose their first tracks. After winning both Class Clown and Most Likely to Be Heard a Mile Away in his high school yearbook, the idea of a rap career quickly crystallized. “Stick Up” (2015) was a pulsing boom bap single coated in braggadocio and comical flashes of danger. The video netted tens of thousands of views, and Pharrell even played one of Armani’s songs on his Beats 1 Radio show. But the back-to-back tragedies of his father’s death of cancer, and his uncle’s killing put his musical plans on hold for a couple years. He re-emerged with the lighthearted but existential “Public School” (2018), and Keep in Touch (2019), a project that reaffirmed his all-around songwriting abilities. Soon Armani was hitting the stage for shows with Vince Staples, Nas, James Blake and Aminé, to name a few. Armani’s next EP, Things We Lost In The Fire (fall 2021) addressed personal tragedy with unflinching transparency. It was the prelude to “Billie Eilish” in the new year, and the deal with Def Jam in the bargain. “The reason why I call my songs happy hood music is because I went through a lot of trauma and pain,” Armani says, “and I take that dark, murky color, throw it at the wall and watch a rainbow come out.”
FOLLOW ARMANI WHITE:
WEBSITE | FACEBOOK | TWITTER | INSTAGRAM
Contact:
Joanne Hunter
Joanne.Hunter@umusic.com
