Known as one of, if not, the best female rappers in hip hop — Grammy-Award Winning and style icon Lil’ Kim has stepped into the cannabis industry.
During this year’s MJBizCon Week, held in Las Vegas, the Grammy-Award Winning, “Lady Marmalade” rapper closed the convention by announcing she is partnering with California cannabis companies, superbad, inc., a Vertical Companies affiliate, Carlos Dew, founder of superbad inc. and lifestyle technology platform CampNova with its co-founders Emery Morrison and Marvin Wilcher, to launch Aphrodisiac, a premium line of cannabis consumer packaged goods.
“I’m excited to be joining forces with Carlos,” Lil’ Kim said. “And the superbad, inc. family. Since transitioning from sports and entertainment into the cannabis space, [Carlos] has built a seasoned team around him. I like what I see.”
“Very excited,” Todd Kaplan, founder of Vertical Companies said. “Lil’ Kim has joined [our] family.”
The companies plan to release Lil’ Kim’s line of cannabis products as early as 2022. Merchandise and other accessories are in the works, but have not yet been announced. The tech e-commerce, lifestyle platform, according to Wilcher, will release exclusive curated content and swag not available anywhere else.
“Lil’ Kim wants to have a close relationship with her fans and that is what we will deliver,” Wilcher said. “Through CampNova’s authentic fan engagement and star-studded roster, we will provide the baddest for the best.”
Through this partnership, she shared, she would have direct access to cannabis consumers and fans due to CampNova’s ability to socialize the process of one-click ordering and access to on-demand products.
Beyond the launch of cannabis products, Lil’ Kim aims to use her newfound platform to empower women in the cannabis space by developing workshops that offer guidance, support and resources centered around the cannabis industry.
“By joining forces with Lil’ Kim and CampNova,” Dew said. “We have the opportunity to empower more women and minorities — in or trying to enter the cannabis space. These types of business ventures foster meaningful conversations that stem beyond products, hip hop or fashion but empower our communities and culture.”
“I am empowering other women and like-minded people who are willing to work hard, like myself,” Lil Kim said. “I plan on mastering this craft while superbad inc. works alongside a superbad girl.”
About CampNova: CampNova is an e-commerce, technology marketing platform developed by experienced cannabis entrepreneurs. A premier cannabis and CBD destination, CampNova is a direct-to-consumers platform featuring delivery partners throughout the state of California. CampNova features brands, bonus limited edition exclusive releases from celebrities featuring pro-athletes, actors, and influencers. Its headquarters are in Los Angeles and Oakland, Calif.
About Superbad: Superbad is a modern Cannabis Company driven by technology, science, artistry and innovation. For those who know where they stand, what they want, and are committed to doing what it takes to achieve their dreams…superbad inc. is with you each step of the way. Our mission is to bring cutting-edge technology and a sleek design to the modern consumer, superbad inc. is committed to delivering the perfect accent to your modern lifestyle. Potency, efficiency and style are all hallmarks of singularity for superbad inc.
About Lil’ Kim: Lil’ Kim is a world-renowned star known for her songwriting, modeling and work as an actress, producer and entrepreneur. Her strong voice and unrestrained style of rapping catapulted her career during the hype of the 1990s era of the hip-hop entertainment industry. By 1996, she released her debut LP, “Hardcore.” Her unapologetic style and lyrical wordplay have made her one of the most successful women in hip hop. “Hardcore” debuted at No.11 on the Billboard 200, which was the highest debut for a female rapper at the time. The album went on to be certified double Platinum by the RIAA in 2001.